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U.S. promoted Pinterest purchases of moms 2015, by category

Pinterest categories from which mom pinners make promoted pin purchases in the United States as of April 2015

The data describes the categories from which pinners and acitve mom pinners make promoted pin purchases in the U.S. as of April 2015. During the survey period, it was found that 52% of active mom pinners made promoted pin purchases from gardening products.

Gardening products	52	0
Art and craft products	52	32
Hair care products	43	4
Fashion and clothing	43	32
Baby/children's care products/toys	43	8
Nail products/nail art	39	8
Home improvement or decorating products	39	4
Make-up and skin care products	35	12
Food products	35	12
Household cleaning and maintenance products	30	4
Entertainment products, like movies or games	26	16
Recipes	22	16
Jewelry and accessories	22	24

U.S. promoted Pinterest purchases of moms 2015, by category

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