The data describes the share of media users in the U.S. who consume digital media while on another digital device as of September 2015. During the survey period, social networking was the most popular concurrent digital activity among those who accessed digital sites and apps while also on another digital device.
Social network | 58 |
Search engines | 50 |
Other portal activities | 47 |
34 | |
Video aggregator | 24 |
News & weather | 16 |
Music only | 12 |
Chat | 12 |
Entertainment portal | 12 |
Movies/premium content | 10 |
Cable entertainment and broadband TV | 9 |
Sports | 7 |
Maps | 7 |