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U.S. second screen level of attention during TV consumption 2017

Primary attention of second screen users in the United States while watching traditional TV as of March 2017

The data describes the level of primary attention of second screen users in the U.S. while watching TV as of March 2017. During the survey period, it was found that 10% of respondents who used their smartphone while watching TV were more likely to be focused on their mobile device.

Only/most on TV	38	48	46
Half on TV, half on device	48	41	44
Only/mostly on device	15	10	10

U.S. second screen level of attention during TV consumption 2017

StatInvestor