The data displays the activities undertaken whilst watching television in the U.S. as of November 2016, sorted by age group. During the survey, 49% of Millennial respondents stated that they send text messages while watching TV at home.
Text message | 54 | 49 | 36 | 16 | 4 |
Browse and surf the web | 44 | 45 | 41 | 17 | 11 |
Use a social network | 43 | 50 | 34 | 18 | 6 |
Read email | 19 | 36 | 32 | 19 | 17 |
Browse for products/services online | 24 | 34 | 28 | 14 | 4 |
Talk on the phone | 15 | 32 | 25 | 12 | 7 |
Play video games | 22 | 34 | 22 | 6 | 3 |
Write email | 13 | 27 | 25 | 11 | 9 |
Read for pleasure | 14 | 31 | 16 | 9 | 7 |
Purchase products/services online | 13 | 32 | 22 | 6 | 4 |
Read for work and/or school | 20 | 30 | 17 | 6 | 2 |
Exercise | 14 | 27 | 21 | 6 | 6 |
Microblogging | 20 | 28 | 19 | 3 | 1 |
Nothing else - just watch TV | 1 | 1 | 4 | 14 | 18 |