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U.S. second screen activities related to TV content 2017

Share of second screen user activities in the United States that are related to TV or streaming video content as of March 2017

The data displays the percentage of second screen U.S. user activities that are related to TV or commercials while watching traditional TV or streaming video on TV. During the March 2017 survey period, it was found that 17% of multitasking digital video streaming respondents stated that their second screen activities were completely unrelated to TV programs or commercials they were watching.

Completely related	9	11
Mostly related	20	23
Half related, half unrelated	27	29
Most unrelated	17	20
Completely unrelated	27	17

U.S. second screen activities related to TV content 2017

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