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U.S. multitasking during selected video formats 2015

TV and video formats during which internet users in the United States are most likely to multitask as of September 2015

The data shows the TV and video formats during which internet users in the U.S. are most likely to multitask as of September 2015. During the survey, over half of respondents stated that they were most likely to multitask while watching live TV content.

Live TV 53
Time-shifted TV 28
Streamed content 19