U.S. distribution of live tweets 2015, by content

The data describes the distribution of live and non-live tweets during TV consumption of users in the U.S. as of May 2015, by content. During the surveyed period, 65% of tweets about live TV content were directly responding to on-screen moments and stories. During non-live TV consumption, the majority of tweets were mentions about other programs, upcoming episodes and other non-on-screen related content.