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Second screen usage during the Super Bowl 2016

Distribution of second screen usage during the Super Bowl in the United States in 2016

The data displays the distribution of second screen usage during the Super Bowl in the U.S. in 2016. According to the source, 32% of consumers use their second screen to react to the game on social media.

Share my thoughts about the commercials	38
React to the game	32
Share photos of my game-day party	18
See what my network is doing	10
Sharing strategy about the game	2

Second screen usage during the Super Bowl 2016

StatInvestor