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Digital Market Outlook: social media advertising revenue in European countries 2018

Social media advertising revenue in selected countries in Europe in 2018 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes an overview of social media advertising revenues in selected countries in Europe in 2018. According to the estimate, the UK will have by far the highest social media ad revenues of all European markets considered, reaching approx. 2.3 billion USD by the end of 2018. Germany and France are forecast to rank second and third highest with regard to social media ad revenues, with approx. less than a third of the United Kingdom's social media ad revenues each, at one billion million USD and 743 million USD, respectively.

United Kingdom 2782
Germany 1029
France 743
Spain 487
Italy 474
Netherlands 396
Sweden 376
Denmark 222
Belgium 160
Finland 158
Switzerland 141
Norway 119
Austria 119
Ireland 105
Portugal 75