The data describes the social network penetration in Canada. As of the third quarter of 2017, the most popular social network was YouTube, with a 74% penetration rate.
Social media usage - additional information
Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes.
