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Increased marketing spending on selected according to marketers in Canada 2016-2018

Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018

The data shows the increase in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw an increase in marketing spending in 2017, 25% of responding marketers said they spent more on digital advertising, and 37% plan to increase this spend in 2018.

Digital advertising	22	25	37
Social media	4	7	18

Increased marketing spending on selected according to marketers in Canada 2016-2018

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