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Share of time spent communicating with brands on social media 2016, by gender

Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender

The data shows information about the share of time Canadians spent communicating with companies or brands on social media platforms as of March 2016, by gender. In general, Canadians spent 18% of their social media time interacting with businesses or brands. Women spent 16% of their social networking time communicating with brands.

Total	18	82
Male	20	80
Female	16	84

Share of time spent communicating with brands on social media 2016, by gender

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