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Social media profile types followed by young Canadians 2016

Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016

The data displays the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016. During the survey, 36% of responding Canadians said they were following celebrities on social media, while 51% said they followed vloggers.

Friends and/or Family	87
YouTubers (i.e. Vloggers)	51
Companies/Brands (& their representatives)	48
Hollywood celebrities or entertainers	36
Other content creators (e.g. Instagrammers/Pinners, etc.)	27
Professional athletes	26
Bloggers	19

Social media profile types followed by young Canadians 2016

StatInvestor