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Social media profile types followed by young Canadians 2016, by gender

Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by gender

The data displays the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, broken down by gender. During the survey, 47% of responding Canadian women said they were following celebrities on social media, while the same was true of 25% of male respondents.

Friends and/or Family	83	91
Companies/Brands (& their representatives)	45	51
YouTubers (i.e. Vloggers)	54	48
Hollywood celebrities or entertainers	25	47
Other content creators (e.g. Instagrammers/Pinners, etc.)	23	31
Bloggers	14	24
Professional athletes	32	20

Social media profile types followed by young Canadians 2016, by gender

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