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Social media profile types followed by young Canadians 2016, by age

Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group

The data displays the share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, broken down by age group. During the survey, 34% of responding Canadians between the ages of 15 and 18 said they were following celebrities on social media.

Friends and/or Family	85	88	89
YouTubers (i.e. Vloggers)	61	52	37
Companies/Brands (& their representatives)	46	47	52
Hollywood celebrities or entertainers	34	39	34
Professional athletes	29	25	23
Other content creators (e.g. Instagrammers/Pinners, etc.)	27	28	26
Bloggers	18	19	20

Social media profile types followed by young Canadians 2016, by age

StatInvestor