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Social media content creator influence on product purchases 2016, by category

Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016

The data displays the share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016. During the survey, 30% of responding Canadians said they were influenced to buy cosmetics by the content creators they followed.

Clothing, shoes, and/or accessories	47
Food and/or beverage products	39
Electronics	37
Hair or body products	32
Cosmetics	30
Health and wellness products	29
Video Games	29
Music products	27
DIY supplies/products	24
Culture and/or entertainment products or tickets	22
Sporting equipment	21
Cars or car products	9
Other, please specify	2
None of the above	12

Social media content creator influence on product purchases 2016, by category

StatInvestor