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Social media posts influencing purchasing decisions among young Canadians 2016

Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post

The data displays the share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post. During the survey, 83% of responding Canadians said they were influenced by a positive customer review to buy a product, while 27% felt influenced to buy products thanks to blogs.

A positive customer review influenced me to make a purchase	83	17
A negative customer review influenced me not to make a purchase	74	26
A blog about a product influenced me to make a purchase	27	73
A video of someone testing/trying a product influenced me to make a purchase	55	45
A company’s social media post influenced me to make a purchase	36	64

Social media posts influencing purchasing decisions among young Canadians 2016

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