The data displays the leading reasons why Canadians use Twitter on their mobile phones while watching television in 2017. The findings show that 50% of respondents said that they used Twitter on their mobile phone during TV because it made watching TV feel like a more shared experience, whilst 35% said that doing so helped them decide what to watch.
Makes TV feel more like a shared experience | 50 |
Makes TV more enjoyable | 43 |
Makes TV feel more interactive | 41 |
Helps build anticipation for a show | 41 |
Helps them decide what to watch | 35 |
Helps them find new shows | 36 |