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Reasons why Canadians use Twitter while watching TV 2017

Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017

The data displays the leading reasons why Canadians use Twitter on their mobile phones while watching television in 2017. The findings show that 50% of respondents said that they used Twitter on their mobile phone during TV because it made watching TV feel like a more shared experience, whilst 35% said that doing so helped them decide what to watch.

Makes TV feel more like a shared experience 50
Makes TV more enjoyable 43
Makes TV feel more interactive 41
Helps build anticipation for a show 41
Helps them decide what to watch 35
Helps them find new shows 36