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U.S. Millennials: digital buyer penetration 2013-2019

Millennial digital buyer penetration in the United States from 2013 to 2019

The data describes data on Millennial digital buyer penetration in the U.S. between 2013 and 2019. In 2015, 71.6% of U.S. internet users aged 25 to 34 years had made a purchase online. In 2019, this share is projected to grow to 77.7%.

2013	68.7	68.2
2014	71	69.8
2015	73.2	71.6
2016	75.3	73.3
2017	76.6	75.1
2018	77.3	76.6
2019	77.9	77.7

U.S. Millennials: digital buyer penetration 2013-2019

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