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U.S. online review usage frequency prior to new product purchase 2017, by age group

Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age group

The data describes the frequency of online review usage before purchasing a new product according to consumers in the U.S., sorted by age group. During the April 2017 survey, 50% of respondents aged 25 to 34 years stated that they looked up reviews online most of the time before making a new purchase.

25-34 years	27	50	19	3	1
35-44 years	15	47	26	10	2
45-54 years	17	41	17	19	7
55-64 years	13	37	12	28	9
65+ years	11	30	17	27	15

U.S. online review usage frequency prior to new product purchase 2017, by age group

StatInvestor