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U.S. online review importance prior to new product purchase 2017, by age group

Importance of online reviews before making a new product purchase according to consumers in the United States as of April 2017, by age group

The data describes information on the importance of online reviews before deciding to purchasing a new product according to consumers in the U.S., sorted by age group. During the April 2017 survey, 38% of respondents aged 25 to 34 years stated that online reviews were very important before making a purchase decision.

25-34 years	33	38	26	3
35-44 years	16	52	23	8	1
45-54 years	24	32	37	6	1
55-64 years	9	39	26	20	6
65+ years	13	31	33	21	2

U.S. online review importance prior to new product purchase 2017, by age group

StatInvestor