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Most-used mobile app monetization models of developers 2017

Most-used mobile app monetization models according to mobile developers worldwide in 2017

The data describes the most-used mobile app monetization models of mobile developers. In 2017, it was found that 49% of mobile app professionals implemented in-app advertising for non-gaming apps. Overall, 79% of gaming apps utilized in-app purchases of items.

In-app purchase (per item) 50 79
In-app advertising - offer advertising inventory (e.g. banner, video ads) 49 81
Paid download (upfront purchase) 50 51
Subscription purchased via the app store 19 9
Commerce (mobile transactions that are processed outside the app store (e.g. eBay, Uber) 17 2
Other 10 4
I don't know 0 0

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