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Mobile application: user retention rate 2012-2018

Mobile application user retention rate worldwide from 2012 to 2018

The data displays the user retention rate of mobile applications worldwide from 2012 to 2018. In the most recently measured period, 38% of users returned to an application 11 times and more.

2012	31
2013	34
2014	39
2015	34
2016	38
2017	37
2018	38

Mobile application: user retention rate 2012-2018

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