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U.S. shopper online retail research channels 2017, by age group

Most popular channels for researching products from an online retailer according to shoppers in the United States as of August 2017, by age group

The data depicts the most popular channels used when researching products from an online retailer according to online shoppers in the U.S. as of August 2017, sorted by age group. According to the findings, websites were the most popular research channel across all generations.

Website	74	75	74
Email	51	44	35
Social media	54	39	27
Retailer's mobile app	47	40	26
Phone	47	29	22
Messaging app	43	28	22
Voice-enabled digital assistant	40	32	18
SMS/text	39	29	19
Video chat	39	29	15
Chat or IM	37	27	18
Physical store	28	24	25
Other	16	13	8

U.S. shopper online retail research channels 2017, by age group

StatInvestor