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Occurrence of apps during U.S. online shopping sessions 2017

Occurrence of leading apps during a shopping session for online shoppers in the United States as of December 2017

The data describes the occurrence rate of leading apps during a shopping session for online shoppers in the U.S. as of December 2017. During the measured period, Facebook was present in 7.8% of all online shopping device sessions.

Facebook	7.8
Amazon	4.9
Google Search	4.5
SMS Messaging	4.5
Gmail	3.2
Facebook Messenger	2
YouTube	2
Yahoo! Mail	1.4
eBay	1.3
Walmart	1.2
Instagram	1.1
Microsoft Outlook	0.8
Google Play Store	0.8
Snapchat	0.8
Bing	0.7
Target	0.6
Twitter	0.81
Messenger by Google	0.5
Craigslist	0.5

Occurrence of apps during U.S. online shopping sessions 2017

StatInvestor