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Leading apps accessed before shopping online in the United States 2017

Most common apps accessed before shopping device sessions in the United States as of December 2017

The data describes the most common apps accessed before shopping online in the U.S. as of December 2017. According to the findings, the most common app accessed by online shoppers prior to shopping online was Google Search, which was accessed prior to 7% of shopping device sessions.

Google search 7
Amazon 5.8
Facebook 4.3
Gmail 2.5
eBay 2
Yahoo! Mail 2
Microsoft Outlook 1.7
SMS Messaging 1.7
Bing 1.6
YouTube 1.5
Walmart 1.1
PayPal 0.7
Target 0.6
MSN 0.6
Ebates 0.5
Yahoo! Search 0.5
Google Hangouts 0.5
Facebook Messenger 0.5
Mail 0.5
Instagram 0.5