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In-app advertising impression share worldwide in 2017, by ad format

Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format

The data shows the distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format. According to the source, banner advertising had the highest share of in-app impressions worldwide, followed by rich interstitial ads.

Banner 79
Rich interstitial 14
Rewarded video 4
Video interstitial 2

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