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Google Play games using selected monetization models 2016

Number of Google Play games using selected monetization models as of December 2016

The data displays the number of Google Play games using selected monetization models as of December 2016. According to the source, more than 300 thousand of the studied Android games were using ads as a monetization model, which roughly translated to 58% of games.

Ads 311359
Not monetizing 156766
In-app purchases 110268
Ads + in-app purchases 74182
Pay to download 41011

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