U.S. Instagram usage rate 2016-2021

The data presents the projected Instagram penetration in the U.S. from 2016 until 2021. In 2017, 44.1% of the United States social networking population accessed the photo sharing service. By 2019, the total number of Instagram users in the U.S. is expected to be over 104.5 millions. With more than 700 million monthly active users, Instagram is one of the most popular social networks worldwide.