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Countries with the most Instagram users as of January 2018

Leading countries based on number of Instagram users as of July 2018 (in millions)

The data describes a ranking of the countries with the biggest Instagram audiences worldwide, measured by number of monthly active Instagram users as of July 2018. During the measured period, the U.S. were ranked first with 120 million monthly active users accessing the photo sharing and editing app. Brazil was ranked third with 63 million Instagram MAU, behind India with 67 million monthly active users. As of April 2018, Instagram is one of the most popular social networks worldwide, especially among young adults. The platform reported 1 billion monthly active users in June 2018.

United States 120
India 67
Brazil 63
Indonesia 59
Turkey 36
Russia 33
Japan 24
United Kingdom 23
Mexico 21
Italy 18
Germany 18