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Instagram usage reach in the United States 2018, by income

Percentage of U.S. internet users who use Instagram as of January 2018, by annual household income (in USD)

The data displays the share of internet users in the U.S. who were using Instagram as of January 2018, sorted by annual household income. We Are Flint found that 60% of internet users who had an annual income of 100,000 USD and greater used the social networking platform.

Under $30k 44
$30-$60k 45
$60-$70k 36
$70-$80k 55
$80-$100k 46
$100k+ 60