The data describes the regional distribution of Instagram.com traffic in the last three months. As of July 2018, the U.S. generated 15.87% of website traffic, while traffic from the UK accounted for 4% of site visits. Instagram is one of the most popular social networks in the U.S. with a 31% membership reach among online adults in the U.S. During a February 2017 survey, it was found that 88% of adults in the U.S. were aware of the photo sharing app. The person with the highest Instagram follower count was singer and actor Selena Gomez.
