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Average daily Instagram brand posts 2017, by profile size

Average number of daily brand posts on Instagram as of 4th quarter 2017, by profile size

The data describes the average number of daily brand posts on Instagram as of the fourth quarter of 2017, broken down by profile size. According to the source, brands whose profile reached between 100 thousand and one million fans posted an average of 1.91 posts to the social network every day.

1-1k Fans 0.17
1k-10k Fans 0.5
10k-100k Fans 0.99
100k-1m Fans 1.91
1m-10m Fans 2.67
10m+ Fans 2.8

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