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CPC on Instagram ads in selected countries in Q4 2017

Average cost-per-click (CPC) on Instagram advertising in selected countries as of 4th quarter 2017 (in USD)

The data displays the average cost-per-click on Instagram advertising in selected countries in the fourth quarter of 2017. During that period, the average CPC in Vietnam was 3.73 USD, the highest among evaluated countries, while Facebook CPC in Liechtenstein amounted to 1.37 USD in the same period.

Vietnam 3.73
Kenya 3.68
United States 3.56
Nigeria 3.53
Jordan 3.42
Jamaica 2.97
Norway 2.95
Qatar 2.6
Republic of Korea 2.44
Kuwait 2.1
Puerto Rico 1.94
Cameroon 1.85
Austria 1.72
Finland 1.55
Canada 1.53
Oman 1.51
Japan 1.48
Trinidad and Tobago 1.44
Germany 1.39
Liechtenstein 1.37

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