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Online brand discovery through celebrity endorsements 2017, by age

Share of worldwide internet users who find brands or products through celebrity endorsements as of 1st quarter 2017, by age group

The data depicts the percentage of worldwide internet users who find brands or products through celebrity endorsements, sorted by age group. During the first quarter 2017 survey period it was found that 16% of all internet users aged 16 to 24 years discovered new brands through celebrity endorsements.

16-24 16
25-34 16
35-44 12
45-54 8
55-64 5

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