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Instagram: average branded IGC engagements 2017, by follower count

Average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, by follower count

The data describes the average number of engagements per branded influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform generated an average of 2,364 engagements per branded post.

100,000 - 500,000	2364
50,000 - 100,000	1162
10,000 - 50,000	494
5,000 - 10,000	246
1,000 - 5,000	136

Instagram: average branded IGC engagements 2017, by follower count

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