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Instagram: average branded IGC engagement rate 2017, by follower count

Average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, by follower count

The data describes the average engagement rate on branded influencer-generated content on Instagram worldwide in 2017, sorted by follower count. During the measured period, influencers with 100,000 to 500,000 followers on the social media platform had an average engagement rate of 1.47% per branded Instagram post.

100,000 - 500,000	1.47
50,000 - 100,000	1.78
10,000 - 50,000	2.52
5,000 - 10,000	3.42
1,000 - 5,000	5.95

Instagram: average branded IGC engagement rate 2017, by follower count

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