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Mobile game developers strategies to expand their audience as of November 2017

Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance

The data describes the strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, ranked by level of importance. According to the results, 29% of developers placed app store promotion as their highest strategized priority in terms of expanding their audience base, while in comparison 57.4% ranked traditional display advertising as their lowest priority.

App store promotion 29 35.3 22.2 13.5
Paid user acquisition 21.1 30.1 25.4 23.4
Social media 18 47.3 28.3 6.3
Video advertising 13.9 37.8 34 14.4
Influencer marketing 12 34.1 38.5 15.4
Interactive/playable ads 8.8 21.5 30.7 39
In-game advertising 8.3 33.3 38.2 20.1
PR activity 7.7 26.6 40.1 25.6
Traditional marketing 3.4 20.3 34.8 41.5
Traditional display advertising 2.9 11.3 28.4 57.4

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