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Leading mobile app monetization methods worldwide 2017

Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017

The data describes a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75% of responding app developers stated that rewarded video ads were most effective.

Rewarded video ads 75
In-app purchases 63
Interstitial video ads 44
Playable ads 32
Interstitial display ads 31
Native ads 26
Banner display ads 24
Pre-roll video ads 22
Paid app downloads 14
Paid subscriptions 14
In-feed video apps 13
Affiliate programs 6