The data describes a ranking of the most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017. During the survey period, 75% of responding app developers stated that rewarded video ads were most effective.
Rewarded video ads | 75 |
In-app purchases | 63 |
Interstitial video ads | 44 |
Playable ads | 32 |
Interstitial display ads | 31 |
Native ads | 26 |
Banner display ads | 24 |
Pre-roll video ads | 22 |
Paid app downloads | 14 |
Paid subscriptions | 14 |
In-feed video apps | 13 |
Affiliate programs | 6 |