Internet » Mobile Internet & Apps » Mobile app monetization | In-app ad format monetization power 2017

In-app advertising monetization capacity share worldwide in 2017, by ad format

Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format

The data shows the distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format. According to the source, rich interstitial ads had the highest share of in-app monetization power worldwide, owing to their higher engagement rates.

Banner 25
Rewarded video 21
Rich interstitial 48
Video interstitial 7

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