The data describes the average user acquisition costs for mobile apps worldwide from September 2016 to August 2017, defined by the user action and operating system they use. According to the findings, the user action that had the highest average acquisition cost for both operating systems, Android and iOS, was subscribing. For Android this cost was 187.27 USD, and for iOS it was 159.20 USD. In comparison, the average cost to acquire an app user who registered with an app or created an account was 8.21 USD.
