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Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS

Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in USD)

The data describes the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 USD in Android games and 5.01 USD in iOS games.

North America 4.05 5.01
Australia 3.04 4.17
Japan 3.79 4.97
Korea 1.07 2.36
Western Europe 2.28 3.02
Hong Kong, Macau, Taiwan 1.01 1.8
South East Asia 0.69 1.68
Middle East 0.97 2.16
Eastern Europe 0.73 1.89
Latin America 0.56 1.36

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