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Casual mobile games rewarded video ads eCPM worldwide in 2018, by region & OS

Casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in USD)

The data describes the casual mobile games rewarded video advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for rewarded video ads was 6.93 USD in Android games and 11.24 USD in iOS games.

North America 6.93 11.24
Australia 4.59 8.65
Japan 5.72 10.06
Korea 3.95 5.1
Western Europe 3.8 5.93
Hong Kong, Macau, Taiwan 2.05 3.97
South East Asia 1.03 1.98
Middle East 1.69 3.7
Eastern Europe 1.05 3.19
Latin America 0.8 1.39

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