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Leading iOS app categories worldwide 2018

Market reach of the most popular Apple iOS app categories worldwide as of June 2018

The data presents the market reach of the most popular iOS app categories worldwide as of June 2018. During the measured period, Shared2you found that social networking apps had a 90.89% reach among global iOS mobile users.

Social Networking 90.89
Photo & Video 88.14
Games 85.07
Utilities 60.76
Entertainment 60.47
Music 54.42
Productivity 46.43
News 45.49
Reference 38.53
Travel 29.5
Lifestyle 28.03
Business 27.45
Shopping 21.97
Navigation 19.26
Education 17.03
Health & Fitness 16.65
Book 15.19
Sports 13.26
Food & Drink 10.26
Finance 9.74
Weather 7.89
Medical 2.75
Catalogs 0.69
Magazines & Newspape 0.51

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