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Leading iOS app categories in the United States 2018

Market reach of the most popular Apple iOS app categories in the United States as of June 2018

The data presents the market reach of the most popular iOS app categories in the U.S. as of June 2018. During the measured period, Shared2you found that entertainment apps had an 66.28% reach among U.S. mobile iOS users.

Photo & Video	83.32
Social Networking	80.29
Music	73.16
Games	72.64
Entertainment	66.28
Utilities	58.62
Productivity	47.92
Shopping	44.34
News	44.24
Reference	38.82
Lifestyle	38.57
Travel	36.22
Book	29.49
Business	26.35
Health & Fitness	25.41
Navigation	24.23
Education	20.74
Finance	19.36
Sports	19.25
Food & Drink	18.86
Weather	17.88
Medical	3.69
Catalogs	1.87
Magazines & Newspape	0.72

Leading iOS app categories in the United States 2018

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