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U.S. mobile app content category time share 2017

Mobile app share of total digital time spent on selected content categories in the United States in June 2017

The data describes the smartphone content categories with the highest share of mobile app minutes as of June 2017. During that month, 84% of digital weather service minutes were via app. In contrast, portal sites were accessed through mobile apps only 19% of the time.

Maps 96
Instant messengers 96
Music 96
Photos 95
Weather 84
Games 81
Personals 79
Social networking 70
Retail 47
News/information 41
Sports 34
Portals 19
Politics 5