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Average monthly in-app time as of H1 2017, by vertical

Average monthly minutes spent in-app as of 2nd half 2017, by vertical

The data presents the average amount of monthly minutes spent in-app as of the second half of 2017, sorted by vertical. As of the reported period, global mobile media and entertainment app users spent an average of 108.92 minutes per month in social apps.

Media & entertainment apps	108.92
Overall apps	66.39
Business & technology apps	54.3
Travel & lifestyle apps	39.45
Retail & e-commerce apps	32.87

Average monthly in-app time as of H1 2017, by vertical

StatInvestor