Average app launches per month H2 2017, by vertical

The data describes the average number of monthly launches for mobile apps worldwide as of the second half of 2017, sorted by vertical industry. During that month, the average media and entertainment app was launched 16.54 times per month. Overall app stickiness was 14.34 app launches per month. A measurement of the global mobile app retention rate found that 23% of apps were only used once.