Leading app categories accessed before shopping online in the United States 2017

The data describes the most common app categories accessed by online shoppers before shopping online in the U.S. as of December 2017. According to the findings, the most common app category accessed by online shoppers prior to shopping online were shopping apps, which had a recorded access value of 23.3%. Communication and social apps ranked second with a 19.7% usage reach prior to shopping device sessions.